P E R C E P T I O N. . .

An apple. Have you ever reflected on it,that when looking at the apple you and your friend see two different apples? In the picture,beside,I can see red, round fresh fruit, and what about you?

Giving another example - if someone told children to draw a tree, I guarantee the pictures would not be the same, although they would appear the same topic.

That is just because of one magic word - perception. Perception, which involves our five senses(smell, taste,sight,hearing,touch) into communication with the world. But someone can ask,what it is exactly?? So...

Perception is a process by which people translate sensory impressions into a coherent and unified view of the world around them. Though necessarily based on incomplete and unverified(or unreliable ) information, perception is "the reality"and guides human behaviour in general. (Businness Dictionary,2009).

Or...

Immediate or intuitive recognition or apprecitation, as of moral, psychological, or aesthetic qualities; insight;intuition; discernment (Dictionary,2009).

This process can illustrate that picture... http://blogs.warwick.ac.uk/images/svalev/2006/05/19/perception.jpg

It is only one word, but has a great meaning,especially for marketers...:) And someone can ask again why it has such meaning? Because by advertisement they might influence our senses and persuade us to buy a particular product, just a little trick,which enables make millions;)

Do You want to learn more??Check the links below ;)

http://www.sciencedaily.com/releases/2009/10/091021172659.htm

http://images.google.com/imgres?imgurl=http://www.sapdesignguild.org/resources/optical_illusions/images/motion_sm.jpg&imgrefurl=http://www.sapdesignguild.org/resources/optical_illusions/motion.html&usg=__2slVVXuqvX-hO4enJ-VgXnz2pvk=&h=420&w=560&sz=144&hl=pl&start=12&sig2=z0S-9L2Dnngl9So61keFgQ&um=1&tbnid=Y3uXc_lBbF5gFM:&tbnh=100&tbnw=133&prev=/images%3Fq%3Dperception%26hl%3Dpl%26rlz%3D1I7ADFA_pl%26sa%3DN%26um%3D1&ei=bPjgSuvRCND_4Ab99IT_Dg

The beggining.

Week 1.

3,2,1...Go! Understanding the customer has begun;) And on the beggining, I would like to say,my dear,future customer,that it is all about that,what do You have in Your head;) What do you need, what do you think,what do you want to get...And do not worry,I am going to find it out;)

By the way, we all are customers,so is not it wonderful, that there are people in the world,who care so much about our needs;)?

On the first lecture we had a perception experiment.That was amazing. Ruth had showed us two book covers and tried to guess what kind of books they might be. One was red,with some urban view,so we thought that could be criminal story,and second was grey with woman's leg,sticking out from an expensive car and we decided that may be book about strong,independent woman. Finally, it turned out, they were covers of the same book! I was totally surprised. I have never thought before, that cover of a book has such meaning and often is one of factors, encouraging customer to buy one. After this exercise something crossed my mind - people are as different as book covers, although some of them could tell us the same story and may need the same thing...:P

P.s. I have never had any blog before and one thing I do not like in publishing my thoughts in the internet - everyone can read them...:P